Data analytics programs place high demands on the database. Data must be available in sufficient quality and quantity and it must be the right data. However, this is often not the case in a company when the analytics initiative starts. In this situation, companies should be inspired by their own product management or successful start-ups: data are products for very specific users and should also be managed as such.

Transformation processes are a complex subject and digital transformation is no exception. However, there are proven best practices that companies can use to set up an analytics program right from the ground up and gain a sustainable competitive advantage.

Digital transformation only succeeds with the right mindset, team and approach. The decisive factor is that the entire company systematically builds up knowledge.