28.10.2022

How to turn data analytics into a competitive advantage for your company

Data analytics bears enormous potential for companies to win in the market. Analytics champions show how this works. And with the right approach, your company can also run a professional analytics program.

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The best way to a good database: Manage Data as Products
Data analytics programs place high demands on the database. Data must be available in sufficient quality and quantity and it must be the right data. However, this is often not the case in a company when the analytics initiative starts. In this situation, companies should be inspired by their own product management or successful start-ups: data are products for very specific users and should also be managed as such.
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STRATEGY
Best Practices for Data Analytics Projects
Transformation processes are a complex subject and digital transformation is no exception. However, there are proven best practices that companies can use to set up an analytics program right from the ground up and gain a sustainable competitive advantage.
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